| Position: | Marketing Manager |
| Reference: | 66489 |
| Department: | Marketing |
| Reports to: | Vice President of Marketing |
| Salary: | $65,000 - $80,000 |
| Location: | Manhattan |
The Company
Our client is a world leader in continuity publishing with accounts in 35 countries. Utilizing both print and online publications, they are able to create and market products that inspire and inform a wide audience of readers with interest areas ranging from: recipes and cookery, home and hobbies, to entertainment and education.
The Position
The Marketing Manager will be responsible for development, implementation and analysis of traditional direct response campaigns including direct mail, package inserts and alternative media. In addition, the Marketing Manager will be primarily responsible for P&L for multiple product lines and ensuring maximum profitability and growth.
Responsibilities
- P&L responsibility for reaching or exceeding budgeted financial goals in one or more of our key customer retention categories: saves and reinstatement, customer longevity, cross sell, and remittance - using a variety of communication media
- Participates in a variety of special projects as requested on both product level and company level
- Evaluates profitability, potential and risks of each product test and new projects
- Manages strategic planning, budgeting and forecasting, and provides leadership to product management staff to ensure the successful planning and execution of marketing activities
- Works closely with editorial, creative, research, media, operations, customer service, etc
Qualification Requirements
- BS with major in Marketing or Finance; MBA in Marketing/International Business with emphasis on advanced quantitative curriculum
- 4-6 years in a direct marketing environment, preferably with experience in both acquisition and retention marketing
- Experience with the following medium DM, PI, LW-inserts, Telemarketing as well as other medium exposure; Continuity experience is a plus.
- Keen project management skills with the ability to interact with and motivate others to succeed on several fronts simultaneously
- Superior written and verbal communication skills
- Strong analytical, technical, and mathematical abilities
- Ability to prioritize workload and meet deadlines for a variety of marketing "deliverables"
- A range of tactical knowledge and skills including: financial analysis, testing efforts, quantitative methods and analytics, list segmentation and selection, campaign planning and execution, and new product development
- Previous supervisory experience and the ability to develop, train and manage
If you are interested in this position, please contact:
Tim Welo
Senior Recruiter
203.750.8838 ext.14
twelo@victoriajames.com
If you would like to inquire about this position, or would
like to find out about other current job opportunities,
register with us today!
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