| Position: | Senior Marketing Manager, Customer Loyalty & Relationship Marketing |
| Status: | CLOSED |
Company
High profile, leading e-commerce consumer company providing internet services that enable consumers to use the internet for the transaction of a wide range of products, plus, an
e-commerce pricing system that enables consumers to use the internet to save money on products and services.
The Position
The Senior Marketing Manager of Customer Loyalty & Relationship Marketing will focus in the areas of customer loyalty and lifecycle marketing. This individual will use the company's loyalty and CRM technology platform to drive repeat and cross-sell behavior while, collaborating on the design and execution of new technologies, strategies and campaigns.
Responsibilities
- Analyze customer base and identify revenue generating opportunities
- Analyze database marketing and site personalization efforts to understand overall return on investment
- Recommend new strategies and database marketing programs to drive enhanced revenue from existing customer base
- Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments
- Oversee day-to-day implementation and analysis of the Rewards program
- Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI
- Create customer segments for deployment of Rewards Coupons
- Build rewards coupons for deployment to segments (promotional copy, rules and restrictions, legal review, customer service review, etc.)
- Develop and monitor success at program, customer segment, and campaign level
- Validate proper execution of all database marketing campaigns across multi-channel environment (e.g., website, email, call center)
- Analyze third party data sources and recommend strategies to improve overall acquisition, retention, and conversion activities
- Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
Required Skills and Experience
- BS in Marketing or related field; MBA or comparable work experience preferred
- 5+ years CRM/Loyalty experience and/or database marketing and analysis experience preferred
- Thorough knowledge of reporting tools, including hands-on experience with SQL, Excel, or comparable enterprise toolsets
- Demonstrated experience driving measurable results through customer marketing efforts ideally in an e-commerce environment
- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions
- Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
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