Company Background

Our client is a leading database marketing agency that offers quantitative, information-based marketing strategies that maximize results for a superior return on investment (ROI). They provide the framework for organizations to apply database marketing strategies to their marketing programs, including database management and outsourcing. What makes them stand apart from others in the industry is their disciplined and organized approach to gathering and analyzing data, which guarantees they will get the best results.

Position Description

The essential function of the Vice President of Financial Services is to evaluate the client's needs for quantitative analysis and to manage the work processes, output and P/L of the Quantitative Marketing Team. The VP will also be responsible for developing and implementing strategies that coincide with the objectives of the organization and its clients, as well as, guiding others in linking their activities to the objectives. It is expected that the VP will take the lead role in creating and articulating relevant solutions for clients and in developing proposals for implementation.

Key Responsibilities

• Develops the appropriate DBM solution for many of our Fortune 500 clients
• Executes and delivers this DBM solution on time and on budget
• Leads, manages and coaches a high performing quantitative marketing team
• Delivers world-class solutions that have a direct impact on our client's ROI
• Manages the day-to-day and week-to-week priorities of our clients and their solutions
• Provides thought leadership around quantitative marketing
• Develops proposals and responds to RFPs
• Establishes pricing for new initiatives