| Position: | Assistant Product Manager |
| Status: | CLOSED |
Company
Our client is a world leader in continuity publishing with accounts in 35 countries. Using both print and online publication they are able to create and market products that inspire and inform a wide audience of readers with interest areas ranging from: recipes and cookery, home and hobbies, to entertainment and education.
Postion
The Assistant Product Manager will be responsible for assisting and collaborating with other managers throughout the various stages of direct mail and package insert campaigns for publicized materials.
Responsibilities
- Assist in the planning, execution and tracking of direct mail and package insert campaigns for products
- Assist in the development of campaign proposals inclusive of list order, test recommendations and campaign calculations
- Review list orders as well as discuss Merge Purge strategies with Product Manager and Media
- Analyze campaign outcomes, including test results and list performance; Make appropriate decisions and create action plans along with Product Manager
- Work with in-house and outside designers to create new test designs, as well as updates/step test designs; Generate test ideas/designs for front-end and back-end
- Closely review month-end financial statement and campaign costs along with Product Manager and meet with Production and Finance to discuss any discrepancies
- Generate parameter and enrollment instructions
- Performance evaluation tied to profit/loss of the product; Discuss all assumptions for budgets, 3-year plans and forecasts with Product Manager
Qualifications
- Bachelor's Degree
- 1-3 years of experience in a direct marketing environment
- Ability to learn systems to run campaign calculations and product consolidations
- Ability to interact effectively with people in various functions and at all levels of the organization
- Excellent written and verbal communication skills
- Strong project management skills and ability to meet deadlines
- High attention to detail, with strong motivation, planning skills and organizational abilities
- Excellent analytical and mathematical abilities
- Self-starter, highly motivated
- Proficient with Microsoft Office with emphasis on Excel
- Thorough knowledge of budget system, including ability to run campaign calculations and product consolidations
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