| Position: | Product Manager |
| Status: | FILLED |
Company
Our client is a world leader in continuity publishing with accounts in 35 countries. Using both print and online publication they are able to create and market products that inspire and inform a wide audience of readers with interest areas ranging from: recipes and cookery, home and hobbies, to entertainment and education.
Position
With the supervision of the Marketing Manager, the Product Manager is responsible for the planning, execution and tracking of all the marketing campaigns of a particular product or product group. This position carries responsibilities and decision-making authority.
Responsibilities
- Campaign Planning: Analyze results and recommend strategy for all marketing campaigns and product promotions. This includes studying the life cycle of a product, SWOT, market opportunities as well as, past results and winning concepts. Discuss and revise all campaign assumptions, calculations and list order with Marketing Manager.
- Campaign Execution: Work closely with the Marketing Manager and Media on all aspects of targeting and merge purge process. Ensure appropriate monitoring of results and of the campaign execution processes. Work directly with Print Production Coordinators on the execution of the marketing campaigns and step tests.
- Creative Development: Work with in-house and outside designers to create new test designs, as well as updates/step test designs. Generate test ideas that will improve the front-end and the back-end performance of the product lines.
- Budget/Forecast: Present and discuss all assumptions for budget and forecasts with Marketing Manager. Thorough knowledge of budget system, including ability to run campaign calculations and product consolidations is required.
- Analysis: Analyze campaign outcomes, including test results and list performance. Make appropriate decisions and create action plans based on the output from the analyzed data. Closely review result reports and campaign costs along with Marketing Manager and meet with Production and Finance to discuss any discrepancies.
- Special Projects: Undertake special projects as assigned by Marketing Manager on both product level and company level. Evaluate profitability, potential and risks of different product tests and new projects.
Qualifications
- Bachelor's Degree with major in Marketing or Finance; MBA in Marketing/International Business with emphasis on advanced quantitative curriculum.
- 3-5 years of experience in a direct marketing environment, preferably with experience in both acquisition and retention marketing. Continuity experience is a plus.
- Ability to learn systems to run campaign calculations and product consolidations. Must have experience in the DM, PI, LW-inserts. Telemarketing experience a plus.
Specialized Knowledge/Skills
- Ability to use computer and modeling skills to access multiple databases, integrate data and prepare for analysis
- Range of tactical knowledge and skills including financial analysis, testing efforts, quantitative methods and analytics, list segmentation and selection, campaign planning and execution and new product development
- Project management skills with ability to interact with others and motivate them to succeed on several fronts
- Superior written and verbal communication skills
- Ability to prioritize workload and meet strict deadlines
- Excellent analytical and mathematical abilities
- Independent worker with demonstrated entrepreneurial and leadership skills
This position has been filled. If you would
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