| Position: | Media Manager, Direct Mail |
| Status: | CLOSED |
Company
Our client is a world leader in continuity publishing with accounts in 35 countries. Using both print and online publication they are able to create and market products that inspire and inform a wide audience of readers with interest areas ranging from: recipes and cookery, home and hobbies, to entertainment and education.
Position
The Media Manager of Direct Mail will be primarily responsible for collaborating with the Senior Media Manager and Marketing Department to develop and build a mailing strategy for assigned products. Specifically, this person will oversee test list selection, segmentation, seasonality/timing testing, product rotation, list regeneration, and profitability.
Responsibilities
- Analyze test and campaign results across the portfolio and recommend strategies for future mailings
- Monitor list costs for assigned products and work with the media team to negotiate pricing needed by product for each list and segment
- Ensure that reciprocal deals are being honored and that they are beneficial company-wide
- Track the control offers, creative, premiums, media mix, and available universes for the top lists for assigned products; Provide a quarterly report to Media and Marketing outlining this information as well as any other critical changes in their acquisition plans and mailing strategies
- Manage the merge/purge process and back-end processing for assigned products. Work with the media team and the service bureau to develop strategies to maximize the available universe of mailable names
- Monitor the development, implementation and performance of models for external and internal lists
- Actively participate in budgeting and re-forecasting processes; Recommend optimal mail quantities, as well as mail date, and mailing strategies based on test results
- Liaise between external vendors and internal departments to examine and solve issues and opportunities that arise daily
- Troubleshoot, brainstorm, and address issues that may arise during the execution of direct mail campaigns
- Manage a team of external contacts including list brokers, list manager and merge-purge vendors
Requirements
- Bachelor's degree in marketing, accounting, business administration or related field
- Minimum of 3 years experience in direct marketing industry; Mail planning experience preferred, but not essential
- Strong analytical skills and ability to manipulate data in Excel
- Excellent problem solving skills and ability to anticipate and respond to change
- Team player with the ability to prioritize and handle multiple responsibilities in a fast paced, deadline-driven environment
- Well-developed communication and negotiation skills
- Proficient in Excel, Word, and other Microsoft office software
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