Company

Our client is an industry leader in list brokerage and list management field that prides themselves on their select group of clients, and the exceptional service they are able to provide them.

Position

The Senior Sales Manger reports to the President of the List Management Division. This position also works alongside the List Manager and will have heavy interaction with the Director of Marketing. A successful candidate for this position will possess a high level of expertise and knowledge of direct mail, database and insert media.

Responsibilities

• Development of solid sales strategies to proactively promote, via outbound telemarketing, all List Management properties
• Preparation of "hit lists" by list owner; Hit lists will be developed by: Reviewing Competitors Usage and reviewing other similar lists for cross selling.
• Continual competitive research and analysis to determine areas for growth
• Continual sales analysis of company properties to determine areas for category expansion within each list; these areas will be most noted by new continuations in an untapped category
• Visitations to brokerage companies along with the Marketing Manager to present and sell our managed properties
• Preparation of formal list recommendations for brokers/mailers
• Preparation of sales collateral materials for broker presentations
• Seasonality calls and reporting
• Assisting with List Management Proposals relating to prospect lists
• Training and providing backup to the List Manager (initially proofing orders, helping with counts, etc.)
• Attending Industry Trade Shows and scheduling appointments with brokers/mailers
• Preparing special sales reports and communication tools for list owners