The Company
The client is a leading multichannel specialty apparel retailer.
The Position
The Interactive Marketing Manager and Programs Manager will be responsible for developing strategies across numerous brands as part of the rapidly growing, dynamic eCommerce division, as well as managing marketing programs. The selected Interactive Marketing Manager, Programs and Strategy will:
- Provide ongoing Marketing program development, strategic vision, and budget guidance for divisional interactive businesses
- Analyze divisional marketing plans and recommend online program concepts and programs that will help achieve objectives
- Partner with divisions and new businesses to develop and write marketing plans, including budget forecasts, on an annual, quarterly, monthly, and ad hoc basis
- Lead regular divisional Interactive Marketing presentations and strategic discussions
- Maintain and grow revenue from existing divisions and new business initiatives and help the businesses develop a proper online marketing cadence and calendar
- Develop program briefs including creative and media concepts, set program goals and results, lead program development processes, establish budget priorities to meet goals
- Work with the Optimization team to develop divisional measurement models for success
- Ensure deliverables, meet strategic goals and drive the business forward based on division/department objectives. Mentor and work collaboratively with divisional interactive marketing teams
Experience and Requirements
- Bachelor's degree in Marketing or related field.
- 5+ years of experience developing and managing online marketing strategies
- Demonstrated understanding of strategic marketing, business and financial principles specific to the interactive space
- Strong problem-solving and analytical capabilities specific to interactive marketing programs.
- Experience in Marketing program strategy, development, prioritization, and budgeting
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