The Company

Our client is a leading database marketing agency that offers quantitative, information-based marketing strategies that maximize results for a superior return on investment (ROI). They provide the framework for organizations to apply database marketing strategies to their marketing programs, including database management and outsourcing. What makes them stand apart from others in the industry is their disciplined and organized approach to gathering and analyzing data, guaranteeing they will get the best results.

The Position

The Director of Database Marketing Solutions would be essential in providing direction and managing the work processes and output of a team of database marketing analysts and statisticians. This position would also be responsible for developing and communicating strategy to implement the objectives of the organization and guiding others in linking their activities to the objectives. Evaluating client needs for quantitative analysis, leading the role in creating and articulating relevant solutions for clients and developing methods or processes for implementation are also significant responsibilities of this position.

Key Tasks and Responsibilities:

• Lead team in addressing and analyzing direct marketing programs using the following tools and techniques:
  • Predictive statistical models
  • Customer profiling
  • Segmentation Analysis
  • Survey Design and Analysis
  • Data Analysis and Mining
  • External Data Enhancement
  • Break-Even Analysis
• Determine quantitative methods for solving client issues
• Propose quantitative solutions to future and existing clients
• Establish pricing for new initiatives
• Present ideas and findings to future and existing clients
• Proactive and effective interaction with other internal groups
• Evaluation and improvement of internal tools and processes