The Organization

International Not-for-profit with offices in 15 countries.

The Position

This position is an essential addition to the marketing team to support Fundraising Marketing strategies; to grow and diversify fundraising portfolio while expanding to an enterprise-wide fundraising approach.

The ideal candidate will provide analytic leadership in support of fundraising programs ensuring marketing strategies are developed, tested, evaluated and rolled out with a comprehensive and well thought out plan. This position will play a critical role in making data available to the direct marketing and fundraising teams and help to translate it into strategies to meet aggressive revenue growth and relationship cultivation goals.

The Associate Director, Strategic Marketing Analysis will be responsible for performing various analyses needed to evaluate the success of the direct marketing and fundraising programs as well as identifying market expansion, segmentation refinements and special donor segment opportunities. They will develop a forum to present donor, campaign and test data to the marketing teams to help inform campaign and fundraising planning. He/she will collaborate with fundraising teams across the organization to help develop marketing strategies driven by data discovery and analysis to increase fundraising program success. This individual will also play a leadership role in managing analytic projects that require internal or external resources and will manage all interfaces and aspects of the project to meet objectives.

Accountabilities/Responsibilities

• Quarterly Donor Performance analysis.
• Reporting Summaries relative to objectives and data mining.
• Lead preparation for regular pre-planning meeting highlighting data learning's to inform segmentation and fundraising strategies.
• Understand database and enterprise-wide use of the data to make connections to improve donor relationships and fundraising opportunities.
• Package and present data within the organization to be a catalyst for fundraising growth and program integration opportunities that maximize donor relationships.
• Manage analytic projects as needed to meet data mining, modeling and fundraising needs.

  Technical/Business knowledge: The Associate Director, Strategic Marketing Analysis must have thorough understanding of analytic, operational and technical concepts to perform standard analytic projects. This position will coordinate and collaborate closely with the client services team to identify when there may need to be enhancements to the database, production reports or the development of external business intelligence projects. This position will also provide leadership and expertise in the use of industry standard testing and business analysis approaches.

  Decision-making/Problem solving: Exercises judgment within generally defined practices in selecting methods of solving complex problems. Detects anomalies in data and forms testable hypotheses to resolve questions. Explores hypotheses independently showing appropriate discretion for when to proceed or discuss with project/team leader. Effectively distinguishes between problems of major and minor significance. Forms recommendations for resolving issues and discusses with project leaders and peers.

  Communications/Influence: Clearly communicates in written and oral format; regularly asks questions to clarify information; presents information and answers concisely and completely. Focuses on key findings or questions, judiciously chooses supporting evidence to share without overwhelming audience with data. Is consistent in the development and implementation of forums and handouts that help arm marketers/fundraisers with data highlights and observations that will enable them to make actionable program improvements.

  Leadership/Teamwork: Manages own time successfully; re-prioritizes tasks as needed. Provides feedback to managers on goal/task completion; may oversee work/supervise of staff. Successfully contributes to direct marketing goals. Develops collegial relationships with individuals at various levels throughout the organization. Will work closely with DM Market Managers, DM analysts, Client Services team and all fundraising leadership.